Introduction to CI

By designing with fonts and graphics of a certain thickness, Serim can gain trust and provide consumers with a sense of stability.

Space Regulations

Sufficient margin must be secured according to space regulations.

Main color regulations

Serim's main colors are CELIM RED / CELIM GRAY. Process Color is applied to offset printing of newspaper advertisements, magazines, and live prints, while RGB Color is applied to TV advertisements, websites, and broadcast data.

CELIM RED

PANTONE
179C
CMYK
11 90 77 0
RGB
217 65 68
HEX
#D94144

CELIM GRAY

PANTONE
Cool Gray 10C
CMYK
0 0 0 80
RGB
88 89 91
HEX
#58595B

Expression according to brightness / Black and White 1 Degree

  • White

  • Black 20%

  • Black 40%

  • Black 60%

  • Black 80%

  • Black 100%

Prohibition on CI application

The shape, proportions, and colors must not be altered and the prescribed form must be used.

  • The ratio of the symbol mark must not be arbitrarily adjusted.

  • It should not be applied as a border or line.

  • Shadows should not be applied.

  • Colors other than the designated colors should not be applied arbitrarily.